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Sell your book the easy way --- sell a proposal
You can get paid to write a book. It's easily possible to make a fast
$10,000, or even a six figure amount. You could even make seven figures
--- over a million dollars for twenty pages of text. It sounds incredible,
but a fast seven figures is certainly possible if you have a HOT, hot
idea or have had an experience that hundreds of thousands of people
want to read about. In his 2001 book about writing non-fiction, Damn!
Why Didn't I Write That?, author Marc McCutcheon says that it's not
hard to make a good income: "you can learn the trade and begin
making a respectable income much faster than most people think possible".
The good part is that you don't need to write your book before you get
some money. You write a proposal, and a publisher will give you an advance,
which you can live on while you write the book.
Writing a proposal is the smart way to write a book. It's the way professional
writers sell non-fiction. Selling a book on a proposal is much easier
than selling a book that you've already written. A book proposal is
a complete description of your book. It contains the title, an explanation
of what the book's about, an outline of chapters, a market and competition
survey, and a sample chapter.
A book proposal functions in the same way as any business proposal does:
you're making an offer to someone you hope to do business with. It will
be treated by publishers in the same way that any business treats a
proposal. A publisher will read your proposal, assess its feasibility,
cost it, and if it looks as if the publisher will make money, the publisher
will pay you to write the book. When you've sold your proposed book
to a publisher, your role doesn’t end with writing your book.
You’re in partnership with your publisher to ensure the book's
success. If you do your part, both you and your publisher will make
money.
You and your publisher: a partnership
The publisher's business is selling books. The company acquires books
which it hopes will sell, and sell well. Your publisher is putting up
the money to publish your book, so you need to approach the project
from his point of view as well as your own.
We haven’t got the space to go into great detail about the publishing
business here, but you need to know about "returns", because
the challenge of returns makes publishing different from other businesses.
Publishers sell books on consignment. Publishers ship books to bookshops,
and if a book isn’t sold within a certain time period, it's destroyed.
The bookseller strips the cover from the book and sends the cover to
the publisher for a full credit. This is the "return". If
a title doesn’t sell, the publisher takes a beating. As you can
imagine, publishers are no more keen to lose money than you or I.
What does this mean to you as you write your book proposal? It means
that your proposal needs to emphasize the ways in which you, as the
writer, will take responsibility for the book's success.
You will try to ensure the success of your book by gauging the marketplace.
You will work out who the likely buyers of your book might be, and the
reasons they will have for paying good money for your book. You'll assess
the competition for your book. You'll work out ways in which you can
promote your book, so that people hear about it. You're in partnership
with your publisher, and if you're prepared to take responsibility for
that role, the publisher will be much more likely to buy your proposal.
Why write a proposal first?
All non-fiction books are sold on proposal. A book proposal is much
easier to sell than a complete book.
Here are some of the reasons:
It's easier to read a 20 or 30 page proposal than a 400 page book;
It's easier to make changes in the book's concept at the proposal stage;
With a proposal, the publisher, in the person of your editor, can take
ownership of the book. It's like bespoke tailoring: the editor feels
that the book has been specifically written for the publishing house.
Even if you decide to write your book first, you'll need to create
a proposal once you've written it. No agent or publisher is interested
in reading an entire book to assess its viability. That's the proposal's
job: to ensure that your book has a niche in the marketplace. As you
do your research for the proposal, you'll work out whether or not your
book is likely to sell. You can shape the book at the proposal stage,
much more easily than you can when it’s a huge stack of print
or a giant computer file.
Sometimes you may get an idea for a book, but the idea is amorphous,
it doesn’t have a real shape. You may want to write several thousand
words to see whether the book becomes clearer in your mind. But write
the proposal before you write more than ten thousand words, because
your book must target a specific group of buyers.
How do you write a book proposal?
You write a proposal step by step. In this ebook, we'll work on your
book proposal together. Each chapter has tasks for you to complete.
Once you've completed all the tasks, you'll have a book proposal which
has an excellent chance of selling.
Here's what we'll cover:
(Day One) Getting an idea for your book.
(Day Two) Developing the idea and expanding on it. Assessing the market.
Who needs this book? What's the competition for the book?
(Day Three) Writing the blurb. Outlining your book.
(Day Four) Researching your book proposal, and fleshing out your outline.
(Day Five) Writing a proposal query letter. Sending your query letters
to agents and publishers. (You send the queries while you're working
on the proposal. This helps you to gauge reaction to your work.)
(Day Six) Writing the proposal.
(Day Seven) Writing the sample chapter. Revising your proposal.
I'll be including a sample of a book proposal for you to look at, so
you can see what material the proposal contains. This proposal garnered
an agent contract the first time I sent it out. I'll also include other
samples, so that you have plenty of templates from which to construct
your own proposal.
more to come
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